Will your company be disrupted....or be the disrupter?
Every business owner and CEO must ask themselves the following questions: 1.) Where could my company be disrupted by an existing or new competitor? 2.) Where does my company have the opportunity to be the disrupter within our industry?
As business leaders, we are faced with the reality of these questions. With the unprecedented level of advances in technology, these questions are more and more relevant every day. My advice to business owners is to have internal dialog with their teams about where their company could be vulnerable to actions by a competitor and be distrupted. And equally important, discuss where your company could implement plans that disrupt others. In doing so, technology will play a potential key role. My advice is always to look at technologies as enablers because they are not the end games in and of themselves. Start by considering what your business needs and opportunities are. Your opportunities to avoid disruption or to be the disrupter fall within 3 major categories and potentially a 4th. Is your business need/opportunity related to Revenue Growth, Improved Operations, Enhanced Customer Experience or Improved Employee Engagement? The dialog should start by identifying which of these are your primary priority for either avoiding disruption or as an opportunity to disrupt others. Once you know this, then you can look at the various technologies available to all businesses to leverage which can help you get to your end in mind.
Don't lose another day in thinking about avoiding disruption and playing the role of distrupter. Doing so can help you protect and build your company long term worth.
