Doing so could help you protect and build company value
Frequently, when I would speak with a customer I’d ask a basic question. And this question would facilitate interesting dialog and it would later help me and my team discuss how to protect or improve our customer experience. Here it is:
Are we your best supplier? Of all the businesses that you work with, of any type of product or service, are we the best in terms of providing your team the best customer experience?
If the answer was yes, the natural follow up was discussing specifics around what they appreciated so me and my team could ensure protecting it. And if the answer was no, then of course it was a natural follow up to query where they were seeing a better customer experience. This often led to hearing new ideas that we could discuss and consider evolving to with our business.
Bottom line is this – your job as the owner or CEO is to build long term company value, or worth. And you can do this far better by understanding regularly where you stand in terms of providing a uniquely competitive offering and overall great customer experience. Don’t assume you know…ask.
